Digital Marketing Strategy

Course Description:

Do you sometimes wonder how to structure a digital marketing strategy?
Is it confusing which type of content is going to work best on different social media platforms to have the best results?
Do you know how to set measurable objectives for digital marketing?

This course is here to help.

This self-paced course lays out:

• A digital strategy framework and template for you to use for all digital marketing planning.
• How to set objectives.
• How to find more detail and insight on your audiences to help deliver more strategic marketing.
• How to create personas enabling you to better target your marketing.
• A breakdown of social media channels enabling you to understand the major different social media channels and the facilities that they have.
• A definition of digital tactics and the opportunities for strategic digital marketing that you can use on the different digital and social media channels.
• A process for an implementation plan to draw out the activities that you will do.
• An effective measurement framework that you can use for digital and social media strategy.

Course Learning Objectives:

• Define the core components of a digital marketing strategy.
• Conduct comprehensive audience research to gather insights for more targeted marketing.
• Develop buyer personas to optimise marketing efforts.
• Analyse and differentiate between various social media platforms.
• Utilise the unique features and functionalities of each platform for strategic marketing purposes.
• Identify and evaluate strategic digital tactics applicable across diverse digital channels.
• Establish an effective measurement framework to track the success of digital marketing efforts.
• Interpret key performance indicators (KPIs) and leverage data for strategy refinement.

Course Learning Outcomes:

By the end of this course, participants will be able to:

• Develop a holistic digital marketing strategy utilising a structured framework.
• Employ audience insights and personas to refine targeting and enhance marketing effectiveness.
• Evaluate and leverage the unique features of various social media channels for strategic marketing purposes.
• Create and execute an implementation plan integrating chosen tactics to achieve strategic objectives.
• Establish and use an effective measurement framework to track and optimise digital marketing performance.

This course aims to equip participants with a comprehensive understanding of digital marketing strategy essentials and practical skills necessary to develop and execute effective strategies in the digital landscape.

Resources & Assessment:

• The course provides a range of resources to support learners and facilitate the application of acquired knowledge.
• The course incorporates a comprehensive final assessment, known as the ‘Course Test’, designed to evaluate participants’ understanding of the essential concepts covered throughout the course. Upon successfully passing this test, participants will be awarded a course certificate.