Navigating Social Media - Audience, Features & Content Decoded

Course Description:

Do you sometimes wonder which social media channel is best for which audience?
Do you find it difficult to keep up to date with new features that are released?
Is it confusing which social media channel is best used for which content type?

This course is here to help.

Understanding social media channels, audiences, and features and how they differ from each other is critical for living in our mobile-first worlds.

This short, self-paced course lays out the most popular social media channels, their audiences, the facilities and tools they have, and what works best on the platform.

We will look at:

• Snapchat
• Instagram
• Facebook
• Twitter (now X)
• LinkedIn
• TikTok
• YouTube

Course Learning Objectives:

• Identify and differentiate between various social media platforms.
• Comprehend the unique audiences and demographics each platform caters to.
• Explore the tools, features, and functionalities specific to each social media channel.
• Analyse how these features can be effectively utilised for content creation and engagement.

Course Learning Outcomes:

• Participants will be able to distinguish and articulate the unique features and purposes of the social media platforms explored in the course.
• Participants will develop strategies for creating and adapting content for specific platforms.
• They will understand the importance of tailoring content to resonate with different audience preferences and platform functionalities.
• Learners will demonstrate the ability to engage audiences effectively on various social media channels.

These objectives and outcomes aim to equip learners with a comprehensive understanding of the major social media channels, enabling them to create and manage content effectively while engaging with diverse audiences across different platforms.

Resources & Assessment:

• The course provides resources to support learners and facilitate the application of acquired knowledge.
• The course incorporates a comprehensive final assessment, known as the ‘Course Test’, designed to evaluate participants’ understanding of the essential concepts covered throughout the course. Upon successfully passing this test, participants will be awarded a course certificate.